Wednesday, September 27, 2006

"This week, Newsweek magazine - motto "Our voices. Your voices. Every day" - illustrates that division by offering readers in different parts of the world different cover stories. The international edition of the magazine, on sale in Europe, Asia and Latin America, features a fearsome-looking man wearing a turban and pointing a grenade launcher towards the reader. "Losing Afghanistan" screams the hard-hitting headline. Instead of a man with a gun, US readers are offered a woman with a camera surrounded by children and celebrities. "My life in pictures," purrs the softly spoken headline over a picture of celebrity snapper Annie Leibovitz. While Leibovitz cradles her children, a pregnant Demi Moore and a smiling Nelson Mandela look on. Newsweek's international editor, Fareed Zakaria, said that in the US, Newsweek was a mass market magazine with a broad reach, while overseas it "is a somewhat more upmarket magazine for internationally minded people"."