""The activities of the ISAF commander, messages released by public
affairs offices, efforts by military information support to operations (formerly
known as psychological operations), and the actions of individual soldiers
throughout the Afghan theater all convey meaning." "However, when gaps open
between what ISAF says it will do (e.g., promote a safe, secure environment
built on respect) and what ISAF actually does (e.g., burn the Qur'an, kill
innocent civilians), credibility is damaged.""