‘Devastating’ survey shows huge loss of Israel support among Jewish college students

"Since its initial coalescence in 2002, Brand Israel has commissioned a large-scale segmentation study in 2010 and a followup in 2016. For anyone with the slightest Zionist impulse, the downward slope of Israel support is disturbing. While in Israel to present the recent 2016 BIG segmentation study, “Sounding the Alarm: The American-Israeli Relationship,” Oppenheim repeatedly used the word “devastating” — each time without hyperbole.  In sum, the gap between Israel-supporters and detractors is widening. The current Israel advocacy programs are not working, and Jewish college students are the leading defectors from Israel support."