It is not about charm: it is about lavishness, extravagance, and expenditure. They used to say that, i.e. charm, about the notorious Azdeshir Zahedi. He also manipulated the press (liberals and conservative). Read James Bill's account in the Eagle and the Lion. There is a section about the fancy gifts that NYC and DC journalists received from him. It is so pathetic how pundits, journalists, and officials were so fawning to the representative of a police state--but a police state which is on good terms with Israel and US wars in the region.