Who are the rebels in the Rif Idlib area

Do you notice that Western media rare rather obfuscating or disregarding an element of the story about the clashes and fighting in Idlib? That Al-Qa`idah in Syria is the dominant force there?  Western media always like to leave the story of the identify of the rebels vague so as to not tell readers that they are Al-Qa`idah in many cases.