"The strategy, articulated among others by influential Israeli think tank the Reut Institute, calls for pro-Israel groups to attempt to co-opt so-called soft critics of the state to separate them from “hardcore” critics – principally supporters of the boycott, divestment and sanctions (BDS) movement." "Speaking at the Big Tent For Israel conference in 2011, Newmark encouraged pro-Israel activists to join unions to be “a voice for Israel” and combat boycott motions." (thanks Amir)