"Ricu has hired linguists, psychologists and anthropologists as well as counter-terrorism strategists, digital media experts, film-makers and marketing consultants. It has three divisions: a monitoring and coordination team to watch and study digital and traditional media; an insight and analysis team to research audience reactions; and a domestic and international campaigns team to deliver the covert propaganda." "Working under contract to Ricu, Breakthrough produces masses of digital material – films, Twitter feeds, Facebook profiles, YouTube clips, online radio content and websites. It says these are often “hosted” by Muslim civil society groups. One Breakthrough document seen by the Guardian explains that its objective is to “influence online conversations by being embedded within target communities via a network of moderate organisations that are supportive of it’s [sic] goals”." (thanks Amir)