"The new wrinkle is that Israel has decided to play the celebrity product placement game. The Israeli Tourism Ministry and a Brooklyn-based travel company run by ultra-Orthodox Jews called ExploreIsrael.com are offering a $55,000 all-expenses paid, 10-day luxury travel pack with first-class air to Tel Aviv -- "plus all the falafel you can eat." The trips are part of an effort to sell Israel as a travel destination and not a conflict zone. The offer is being extended only to the nominees in best actor/actress, best supporting and director categories, alongside presenter Chris Rock, so that’s 26 people, plus their companions. Producers, script writers, makeup and special effect gurus are not on the guest list."