The rhetoric of extermination of all Alawites

From a reader: "The rhetoric of genocide has been spread so wide by aljazeera and such arabic media, that genocide seems to be a very normal thing to say. I am sitting in a coffee shop in Doha right now, and on the table next to me there is a syrian telling his friend (I deleted the bad words) : "500 thousand ruling 20 million, either the 500 thousand die, or the 20 million die - there is no other option". "