Thursday, July 11, 2013

Superman enlists in the US armed forces

From Yazan: and to further buttress your point:
"As part of their "Soldier of Steel" ad campaign, the National Guard went all-out in tying in their name and brand to the popularity and mythology of the Superman franchise. This included some commercials and theater spots that Snyder himself filmed with Guard members, essentially painting them as real-life superheroes. The ads were shot in California after Man of Steel's principal filming was completed, and included soldiers from across the country. "Everyday you walk past Clark Kent, then he changes into his uniform—similar to what we do here in the military," says Specialist Jarrett Seigle, who works at the Fort Indiantown GapArmy post in Pennsylvania, and was cast from of a pool of about 6,000 soldiers."