This is how the New York Times counts the dead among Palestinians

"The operation killed scores of Palestinians".  And notice that Israeli wars and assaults and aggression are referred to as "operations".  So let me show you the difference: in the Munich Operation in 1972, 11 Israelis were killed (most by German police) and yet the operation is consistently referred to as "massacre".  So killing 11 Israelis is a massacre but Israeli killing of Palestinians (more than 160 in the recent war on Gaza) is never referred to as a massacre.  And you think that we don't notice?