Amir sent me this: ""Public diplomacy practitioners must
identify partners with the potential to carry the some of the weight of a
campaign. Oftentimes, NGOs already on the ground may be carrying out work that
is similar or complementary to one's goal. Funding and resources may best be
applied to finance or equip their efforts, rather than pursuing a campaign independently."
From page 29, the first paragraph. The New Public Diplomacy Imperative: America's Vital Need to Communicate Strategically. August 2012.""
From page 29, the first paragraph. The New Public Diplomacy Imperative: America's Vital Need to Communicate Strategically. August 2012.""
