This is reform in Saudi Arabia--according to the Western press

"Women in Saudi Arabia won a small but promising victory this year. No, they aren't being allowed to drive; that's still forbidden. Most of the time, they still can't work, travel or even open bank accounts without the approval of a male guardian. But they do have this: Saudi women can now buy lingerie in stores from female salesclerks, instead of the sometimes leering men who used to staff the counters. If this modest wave of liberalization continues, they may even get fitting rooms."