""Whenever America takes a big stand toward what happens in Israel, immediately you get this kind of reaction," Aly said Friday, speaking by phone from an expo for start-up companies in Alexandria sponsored by the U.S. Agency for International Development. Ten years after the intifadeh, Cairo is now full of brand-name American products, from Guess jeans to Starbucks cappuccinos. Several Egyptians told TIME they would now avoid buying those items, particularly if there was a local alternative readily at hand. Starbucks, for example, has faced stiff competition from Egypt's local Cilantro coffee shops since the U.S. chain opened in Cairo two years, in part, says one local business owner, because of anti-Israeli feeling."