Monday, September 27, 2010

PR experts to market Israel

"After creating US President Barack Obama's successful online campaign and introducing Lance Armstrong's yellow wristbands to the world, American marketing agency SS+K faces a new challenge – branding the State of Israel among American youths.  The company has been hired in order to come up with various marketing schemes for diverse target audiences, and also to provide general guidelines for an Israeli public relations campaign in the United States."  (thanks Sarah)