Butchery as PR mistake

"First the good news. There's no question the Gaza conflict has helped break down the traditional Jewish resistance to criticizing Israel. Gaza was "the worst public relations disaster in Israel's history," says M.J. Rosenberg, a longtime Washington analyst who reports for Media Matters Action Network." PR disaster? The butchery of women and children is a PR disaster? Was Nazi genocide a PR disaster for Germany too? Do they know the implication of their language when they use it? (thanks Rani)