You see: George W. Bush was greatly successful in winning hearts and minds of the Arab people through skillful campaigns of "public diplomacy." Here, Henry Kissinger (a close adviser to John McCain) provides advice on how to win hearts and minds of the Iranian people: "So the challenge for us is this: If one were to talk to an Iranian who is not seduced by visions of Islamic universality, one could say, you criticize us for our relations with the shah, but you misunderstand what that relationship was. That was a tribute to Iran."