"The Pentagon is beefing up its public relations staff and starting an operation akin to a political campaign’s war room as Defense Secretary Donald H. Rumsfeld faces intensifying criticism over the Iraq war and the public is increasingly disenchanted with the conflict. In a memo obtained by the Associated Press, Dorrance Smith, assistant secretary of defense for public affairs, said new teams of people will “develop messages” for the 24-hour news cycle and “correct the record.”"
..."The plan would focus more resources on so-called new media, such as the Internet and Web logs."