"Che Guevara, from Communist Firebrand to Capitalist Brand" (this is so true in Lebanon where you see people who are supporters of right-wing ideologies and sectarian movements wearing a Che Guevara t-shirt. Some probably think that he was somebody who appeared in a Calvin Klein ad. It so irritated me this summer that I stopped one Lebanese person wearing a Che t-shirt and quizzed him about what he knew of Guevara. He, unsurprisingly, knew nothing).