Why does Israel have to pay for PR in the US (and it does) when papers like the Times provides free propaganda services?

"How Israel Caught Russian Hackers Scouring the World for U.S. Secrets".  And Times learned that from whom? Objective observers of the situation?  And look at the Times how proud: "But the role of Israeli intelligence in uncovering that breach and the Russian hackers’ use of Kaspersky software in the broader search for American secrets have not previously been disclosed."