"Four gay men accused a New Jersey organization of fraud Tuesday for selling “conversion therapy” with false promises to make them straight. They said during a Manhattan news conference that they were subjected to humiliations that included stripping naked and taking a baseball bat to effigies of their mothers. The four attended sessions at the Jersey City, NJ-based Jews Offering New Alternatives to Healing, or JONAH. The nonprofit advertises in Jewish publications and claims to rid men of same-sex attractions. Three of the men are Jewish — Chaim Levin, Benjamin Unger, and Sheldon Bruck. The fourth, Michael Ferguson, is a Mormon now living in Salt Lake City who was a college student in New York when he signed up for the services."