"In the case of Egypt, the discourse of institutional reform has allowed  neoliberal structural adjustment to be presented not just as a technocratic  necessity – but as the actual fulfillment of the demands innervating the  uprisings. In this sense, neoliberal ideology attempts to reabsorb and fashion  dissent in its own image, through rendering Egypt’s uprisings within a  pro-market discourse. This fundamental message has been repeatedly emphasized by  US and European spokespeople over the last weeks: this was not a revolt against  several decades of neoliberalism – but rather a movement against an intrusive  state that had obstructed the pursuit of individual self-interest through the  market.  Perhaps the starkest example of this discursive shift was the statement made  by World Bank President Robert Zoellick at the opening of a World Bank meeting  on the Middle East in mid-April. Referring to Mohammed Bouazizi, the young  peddler from a Tunisian market place who set himself on fire and became the  catalyst for the uprising in Tunisia, Zoellick remarked “the key  point I have also been emphasizing and I emphasized in this speech is that it is  not just a question of money. It is a question of policy … keep in mind, the  late Mr. Bouazizi was basically driven to burn himself alive because he was  harassed with red tape … one starting point is to quit harassing those people  and let them have a chance to start some small businesses.” "