Media feminism: "OK, concedes Halliwell, maybe she is a feminist: but she has a few distinct caveats. One objection seems to be that she fears feminism will emasculate and demoralise men: but her bigger problem is its image. "It's about labelling. For me feminism is bra-burning lesbianism. It's very unglamorous. I'd like to see it rebranded. We need to see a celebration of our femininity and softness."" (thanks Ema)