"The lucky winner of this tender, the creatively thinking candidate, will be charged with responsibility for “leading a campaign against groups seeking to delegitimize Israel, with regard to all media and consciousness aspects, in order to create a counterdelegitimization.” In addition, this person will be “responsible for analysis of these groups and for studying their characteristics and their modes of activity, as well as defining a strategy for combating them. In addition this person will need to define important items that need to be brought to the attention of Military Intelligence.” In order to achieve this, the chief tarnisher in the ministry of propaganda and disinformation will “develop and implement new tools and media channels, including indirect ones, through extra-government agencies.” In other words he will establish, hire or tempt nonprofit organizations or groups not associated with Israel, in order to disseminate the sullying material. This activity is defined in the tender as “recruitment and promoting coordination between different groups in Israel and abroad.” " (thanks Amir)