"Over the past 60-plus years, Coca-Cola and PepsiCo have invested unfathomable amounts of money to ensure that people crave their core products. And that investment has often come in forms far more devious than most would imagine, Nestle argues. Sure, the soda industry has paid for its fair share of television commercials, bulletin board ads, and marketing campaigns. But it has also worked (i.e. paid) to block unfavorable legislation, influence policy, maintain its popularity among poor people, young people, and minorities, undermining public health."